A Seasoned Leader Driving Impact for Publicly Traded Companies and Individuals

Brian Lantz is the Principal of Clarity Financial Communications. He is a seasoned business leader with a four-decade career defined by driving growth, transformation, and high-performing teams across major corporate milestones — including two public company spin-offs and a listing move from London to the NYSE.​

He most recently served as Vice President, Investor Relations and Communications at Ferguson, where he shaped the company's financial narrative and led communications with investors, media, and other stakeholders — including spearheading the transition of sell-side coverage and the share register from the U.K. to the U.S.​

Prior to Ferguson, Brian spent a decade at Fortune Brands, building the IR and communications functions from the ground up and rising to Senior Vice President with a broad portfolio spanning investor relations, corporate communications, government affairs, and corporate administration. His career in IR began at Hanesbrands, where he led the spin-off from Sara Lee and established the investor relations function for the newly formed public company.​

Brian is on the Board of Directors of the Public Relations Society of America (PRSA), Chicago Chapter, and co-leads the Membership & Mentorship Committee. He is also an active member of the National Investor Relations Institute (NIRI).

He holds a B.S. in Business Administration/Finance from West Virginia University and an MBA from the University of Tampa.

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A Passion for Mentoring Business, Finance & Communications Professionals:

Brian brings a genuine passion for mentorship to every interaction, especially when supporting early‑career professionals who are just beginning to shape their paths. He invests time in regular one‑on‑one conversations, offering practical guidance, thoughtful career advice, and hands‑on help with resumes and professional storytelling. Beyond that, Brian actively opens doors—connecting emerging talent with seasoned experts in their fields to help them build confidence, expand their networks, and accelerate their growth.

His past formal mentorship experience is through Wake Forest University’s School of Business. Today, he actively mentors and supports communications professionals through PRSA, Chicago. He recently joined Executive Springboard, a network specializing in mentoring and onboarding services for senior executives.